AI image generator + 0xProcessing: how crypto payments accelerated growth
Industry AI Image Generator
Challenge
High fees and payment barriers were driving users away
The platform operated on a pay-per-use model: users purchased generation packages (e.g. 100 images for $10) or took out a monthly subscription with a generation limit.
- Card fees can reach 5-6% of small payments.
- 32% of users abandoned their payments – they didn’t want to enter card details on a creative platform or didn’t have a suitable payment method.
- Chargebacks following instant image generation were eating into revenue.
- The Web3 audience (NFT artists, crypto illustrators) preferred to pay from their wallets, but couldn’t.
Solution
Fixed-amount payment forms with one-click payment
- We integrated 0xProcessing.
- Introduced forms with a fixed amount for each generation package and subscription plan.
- Regular users connected their wallet (MetaMask, WalletConnect) or simply transferred cryptocurrency.
- There are 100+ cryptocurrencies to choose from, and auto-conversion (VRCS) to USDT was used to protect against volatility. Funds were received within minutes, not days.
Result
Before / After
Checkout conversion
32% of users refrained from paying because they did not want to enter their card details on the creative platform or they did not have a suitable method. The conversion rate was 68%.
Crypto users paid in a few clicks without entering their card details. The conversion rate increased to 85% (+17 percentage points).
Average transaction value
Card users spent an average of $14.20 per transaction. The psychological barrier of entering card details limited the amount spent.
Crypto users spent an average of $23.40 – 65% more. Lower barrier, higher disposable income.
Microtransaction fees
On a $5 bundle of generations, the card fee (2.9% + $0.30) amounted to $0.45 – that is 9% of the payment amount. For the most popular price segment, this was a significant loss of margin.
The 0xProcessing fee is $0.04. The saving per transaction is $0.41 (91%). With 85,000 purchases per month, this amounts to ~$35,000 in savings.
Chargebacks
Users generated an image, received the result and disputed the payment. Losses – 2.3% of transactions.
There are no chargebacks in cryptocurrency, there are only remnants from previous payment methods. Crypto transactions are irreversible.
User growth
The platform did not attract a Web3 audience – it did not have the ability to pay in cryptocurrency.
The crypto community drove 18% user growth through word of mouth. The active audience grew from 0.91 million to 1.073 million.
Key takeaways
- Crypto users spent 58% more. The psychological barrier is lower, disposable income is higher.
- Savings on fees – $35,000 per month. For micropayments of $5–20, card fees were extortionate.
- Chargebacks have dropped to almost zero in crypto. Crypto transactions are irreversible – annual savings of $210,000.
- VRCS protected the margin. A $10 package always brought in $10, regardless of volatility.
- Access to the Web3 economy. The platform has become the standard for NFT artists because it accepts payments from wallets.
Other cases
Crypto payments eliminated chargebacks and churn caused by card failures, driving revenue growth.
Saas
The platform bypassed the App Store, accelerated payouts from 60 days to minutes, and launched NFT avatars.
NFT
Static wallets for each player – 96% acceptance rate, faster top-ups.
iGaming
Crypto payment forms for 3/6/12-month plans – fast checkout and reduced drop-off.
VPN
Experience secure payments with an acceptance rate of up to 99.9%
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