+34 % MRR: 0xProcessing Crypto Gateway in an AI Marketing Platform
Industry SaaS
Challenge
Customers were leaving because they couldn’t pay by card
The SaaS platform for YouTube marketing operated on a subscription basis ($29–$299).
- Customers included marketers, SMM agencies and entrepreneurs from Asia, Latin America, Africa and other regions where international cards work poorly.
- Around 18–22% of payment attempts failed.
- Even successful subscriptions suffered from glitches: expired cards and bank refusals created a constant revenue leak.
- Plus chargebacks – customers used the service and then disputed the payments.
Solution
White label with recurring payments
- The platform chose 0xProcessing.
- They implemented forms with a fixed amount for each plan and set up recurring payments via smart contracts.
- VRCS automatically converted incoming crypto payments into USDT a $49 subscription always brought in $49.
- The white label retained a consistent design, so the customer never left the platform.
Result
Before / After
Payment acceptance in restricted regions
Around 18–22% of transaction attempts from Asia, Africa and Latin America failed due to card declines and regional blocks.
With the introduction of crypto payments, the success rate of transactions in these regions rose to 89–94%. The platform expanded into 18 new countries without the need to open overseas bank accounts.
Recurring revenue stability
Expired cards and bank declines resulted in a churn rate of 8.5% per year – customers left not because the service was poor, but because the payment failed.
Crypto subscriptions are independent of banks. The share of payment-related refusals decreased by almost a third. Monthly revenue increased from $187,000 to $251,000 (+34%), mainly due to new customers from regions where the cards performed poorly or were unavailable.
Chargebacks
Digital services are vulnerable to chargebacks – customers used the platform and then disputed transactions. Losses amounted to 1.8% of transactions.
Crypto transactions are irreversible. The number of chargebacks in the crypto dropped to zero, and the number of support requests related to payments decreased from 23% to 9% of the total number of requests. The problems with fiat remained at the same level.
Customer lifetime value
Customers in regions with limited access to cards simply could not become paying customers – their LTV was zero.
The LTVof users who pay with crypto is 206% higher than that of those who pay with fiat.
Key takeaways
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Revenue grew by 34% in six months. Access to new markets without local acquirers or bank accounts.
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Churn fell by 67%. Crypto subscriptions have no issues with expired cards or bank refusals.
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Chargebacks dropped to zero in the crypto. Crypto transactions are irreversible – annual savings of ~$40,000.
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VRCS protected revenue. Prices in dollars, transaction in crypto – automatic conversion to USDT preserved the margin.
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Scaling without banks. 18 new countries without foreign accounts or currency conversions.
Other cases
The platform bypassed the App Store, accelerated payouts from 60 days to minutes, and launched NFT avatars.
NFT
Crypto wallet removed the card entry barrier, boosting conversion while significantly cutting microtransaction fees.
AI Image Generator
Static wallets for each player – 96% acceptance rate, faster top-ups.
iGaming
Crypto payment forms for 3/6/12-month plans – fast checkout and reduced drop-off.
VPN
Experience secure payments with an acceptance rate of up to 99,9%
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