0xProcessing helped scale the AI avatar generator for gamers
Industry NFT
Challenge
Store commissions and payment delays were stifling the business
The platform sold avatar generation bundles (e.g. 50 avatars for $10) and subscriptions via the App Store and Google Play.
- The stores took 15–30% – from $10, the platform received $7–$8.50. The money arrived after 45–60 days, but the GPU servers had to be paid for immediately.
- The stores prohibited the sale of NFTs and trading assets.
- Millions of gamers in Southeast Asia, Latin America and Africa actively use crypto but do not have international cards.
Solution
Adding a payment button with automatic conversion to stablecoins
- We have integrated 0xProcessing into store bypass.
- The developer added a payment button in the crypto to his website.
- Customers began to pay in 85+ cryptocurrencies to choose from. The option of auto-conversion to stablecoins (VRCS) has been activated in the 0xProcessing personal account.
- This protected payments from volatility and reduced commission costs compared to paying through the store.
Result
Before / After
Revenue retention
The App Store and Google Play took 15–30%. With a 15% commission on $10, the platform received $8.50; with a 30% commission, it received $7.00.
Direct crypto payments via 0xProcessing bypass the app stores. The commission is lower than the store's charge. At a rate of 1.5% from $10, the client receives $9.85.
Payout speed
The app stores held onto the money for 45–60 days. The platform paid for GPU servers now, but received payment two months later. A cash flow gap.
Funds are credited to the balance within 2–10 minutes. Payments to creators and partners are made instantly via API.
Average revenue per user
Gamers from South-East Asia, Africa and Latin America paid almost nothing – access to banking products was lower than in Europe and the United States.
With crypto, ARPU in Southeast Asia rose from $4.20 to $11.80 (+181%), and in Latin America from $3.90 to $10.20 (+162%). The platform’s overall ARPU rose from $5.80 to $9.40 (+62%).
New monetisation
Marketplaces prohibit the sale of NFTs and trading assets. The platform was unable to launch premium avatars.
With 0xProcessing, the platform launched NFT avatars within 60 days. Additional revenue for the first quarter – $15,000.
Key takeaways
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Revenue per transaction grew. The partner has stopped paying 15-30% to stores, selling directly is cheaper.
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Payments accelerated from 60 days to minutes. The platform stopped living from cheque to cheque and paid for GPUs immediately.
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ARPU grew by 62%. Crypto gamers spent more – they have no card payment barrier, they can spend in-game crypto.
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The paying audience in crypto regions grew by 197%. South-East Asia, Africa and Latin America became the fastest-growing markets.
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VRCS protected revenue. A $20 bundle always generated $20, regardless of volatility.
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New Web3 products became a reality. NFT avatars and in-game asset trading generated $340,000 in additional revenue.
Other cases
Crypto payments eliminated chargebacks and churn caused by card failures, driving revenue growth.
SaaS
Crypto wallet removed the card entry barrier, boosting conversion while significantly cutting microtransaction fees.
AI Image Generator
Static wallets for each player – 96% acceptance rate, faster top-ups.
iGaming
Crypto payment forms for 3/6/12-month plans – fast checkout and reduced drop-off.
VPN
Experience secure payments with an acceptance rate of up to 99,9%
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